From making potato salad in a rural farmhouse kitchen to over 4,000 employees across North America, Reser’s Fine Foods is still a family business—guided by the same goals and values that have nurtured our growth for over seventy years.
Grandma Mildred begins making potato salad in her kitchen in Cornelius, Oregon, under the brand name of Mrs. Reser’s Salads.
Mildred sells her potato salad to Safeway stores throughout Oregon.
Business moves from the farmhouse kitchen to its 1st plant in Cornelius, Oregon—a small 20×50 building.
Mildred names her son, Al, as president. Al goes on to lead the company through over 40 years of growth and Mrs. Reser’s Salads become Reser’s Fine Foods.
In 1961, Al takes the company public to raise money for a new production plant.
Reser’s expands to the Allen Avenue Facility in Portland, OR (35,000 square feet).
Reser’s increases its sales of Direct Store Delivery items and expands its Route Distribution System.
Al identifies a major challenge—Reser’s is too heavily dependent on summer sales and needs more innovation. Reser’s acquires Sausage Kitchen and expands their product line to address this challenge.
Lines include salads, sausages, tortillas, stuffing, and pudding made at the Allen Avenue facility in Beaverton, OR.
Route and distribution network expansions continue throughout the Northwest.
Jenkins Salad Manufacturing Facility and Distribution Center (55,000 sq. ft.) is completed in Beaverton, OR.
In 1986, Al proudly takes Reser’s back as a privately held family business.
In 1987, Mark Reser joins brothers Marty and Mike as a full-time employee.
Salad Plant opens in Topeka, KS.
Reser’s expands its sales structure, focusing on Direct Store Delivery and national account partnerships.
Reser’s opens a Potato Facility in Topeka, Kansas and introduces fall-focused cut potatoes (rounds, hash browns, sliced, diced, etc.) and mashed potatoes.
Reser’s acquires La Siesta Foods, a Burrito and Tortilla Facility in Topeka, KS.
Potato Plant opens in Pasco, WA.
Reser’s celebrates its 50th anniversary with continued innovation and investment of resources into equipment, facilities, employees, and operations.
Reser’s acquires Stonemill Kitchens.
Salad Facility opens in Halifax, NC.
Reser’s acquires Don Pancho Authentic Mexican Foods in Salem, OR.
Al Reser steps down from the position as President and passes the title to his son, Mark Reser. Al remains Chairman of the Board.
Deer Creek Potato Facility opens in Topeka, KS.
The first Reser grandchild begins working at Reser’s, marking the 4th generation of the family business.
Corporate Office, Jenkins Facility and R&D expand.
April 13, 2010, Al Reser passes away peacefully in his sleep. His generosity, commitment, and values will forever be remembered at Reser’s.
Al Reser’s autobiography, No Small Potatoes, is released. The book gives insight to Al’s life from start to finish, and tells the story of how Reser’s started from a family potato salad recipe and grew into one of the largest refrigerated foods companies in the United States.
Tortilla Facility opens in Halifax, NC.
With added investments in expanding current facilities, innovative capital equipment to support new categories, and acquisitions of Vaughan Foods Inc., Chef Solutions Inc., and Orval Kent Food Company, LLC, Reser’s reaches $1 billion in sales.
Distribution Center opens in Topeka, KS.
Reser’s deepens relationship with NASCAR and Joe Gibbs Racing with sponsorship of the No. 20 Toyota Camry driven by Erik Jones.
Century Salad Plant opens in Hillsboro, OR.
Crossroads Salad Plant opens in Topeka, KS.
Fresh Creative Foods Distribution Center opens in Vista, CA, and Baked Sides Facility opens in Topeka, KS.
Al Reser’s philosophy was always that customers are the reason we are here. The cornerstones of his philosophy rested (never lightly) on customer service, food safety, consistency and value. We continue to live by this policy, providing the highest quality service and food to the people and communities we serve—as a company, and as a family.