Press Room


February 26, 2013

Beaverton, Ore. – February 26, 2013 – Reser’s introduces two new flavors to its mouth-watering line of popular salsas. Baja Cafe® Peach Mango Salsa and Baja Cafe® Fire Roasted Salsa are now available in retailers nationwide. “We are challenging consumers to think beyond the chip!” states Lacey Werner, associate category manager. “In addition to tortilla chips, salsa makes a healthy topper for grilled chicken, baked fish and even baked potatoes.”


Baja Cafe® Peach Mango Salsa: Ripe peaches are mixed with chunks of sweet mangoes to create this fresh and fruity mild salsa. “Fruit salsas are popular and offer a great balance of sweet and savory,” states Werner. According to Mintel Data, mangoes are now among the top five salsa ingredients.

Baja Cafe® Fire Roasted Salsa: A mix of juicy fire roasted tomatoes, minced garlic and jalapeño chilies gives this salsa a smoky flavor, with just a kick of heat. This medium salsa offers a great depth of flavor.  Werner states, “This salsa appeals to the more adventurous food lover. It’s the next step up from our milder salsas, and offers a nice kick, while still delivering a rich flavor.”

Pricing and Availability

Consumers can find the new Baja Café Salsas in retail deli departments across the country. The salsas are available in 12 ounce containers with a suggested retail price of $2.99.

About Baja Café® Salsa

Baja Cafe® is a delicious and convenient line of Mexican foods inspired by the sun drenched Baja region of Mexico. Baja Café Salsas make it festive and fun to bring family and friends together.

About Reser’s 

Oregon-based Reser’s is the leading North American provider of deli salads, fresh salads, side dishes and prepared foods. Reser’s makes fun times easy and affordable for every family. Reser’s famous potato salad is a family favorite at picnics, BBQs and tailgaters across the country. Founded in 1950 by Earl and Mildred Reser, the company remains privately owned and operated and committed to providing delicious foods for the supermarket and food service industries. Reser’s employs approximately 4,800 people in 18 facilities in the U.S. and Mexico.  Visit