Press Room


May 18, 2011

Beaverton Ore. – May 18, 2011 – More than 50 teams entered the nation’s largest cole slaw competition at this year’s Memphis in May World Championship Barbecue Contest. Team Chauvinist Pig from Memphis, Tennessee won the grand prize title receiving $1,000 from Reser’s® Fine Foods for their creative, award-winning recipe.

Allen Floring from team Chauvinist Pig decided to enter the Reser’s Cole Slaw competition using his grandmother’s recipe.  “I grew up eating this cole slaw with every picnic and barbeque my family hosted. The sweet and sour flavors perfectly complement pulled pork,” said Allen.

Prizes were also awarded to 2nd place team “P-Funk & The Fatback Allstars”, and 3rd place team “Greaseland Porkers”. More than 100,000 people attended the Memphis in May World Championship Barbecue Contest at Tiger Lane at the Mid-South Fairgrounds. Hundreds of teams competed in various contests for over $110,000 in prizes, but only one team took home the nation’s largest Cole Slaw Championship award – congratulations team Chauvinist Pig!

Chauvinist Pig’s Award-Winning Cole Slaw

  • 16 oz. bag slaw mix
  • 1/3 cup extra virgin olive oil
  • 1/3 cup sugar
  • 1/3 cup apple cider vinegar
  • 2/3 cup of diced red, orange, yellow and green bell peppers
  • 1/2 small Vidalia onion
  • Kosher salt and fresh cracked pepper
  • Red pepper flakes
  • Couple dashes celery seed

Mix all ingredients together and let marinate overnight.

About Reser’s
Oregon-based Reser’s is the No. 1 national brand of deli salads and side dishes. Sixty years after Mildred Reser perfected her world-famous potato salad, the company now serves up a variety of comfort food classics. From picnics, to tailgaters, to holiday entertaining, Reser’s is proud to be part of the extended American family. Founded in 1950 by Earl and Mildred Reser, the company remains privately owned and operated and committed to providing delicious comfort food classics. For information, visit