Reser’s Unveils Customer R&D Center in Beaverton, Oregon

State-of-the-art center helps retailers and foodservice operators create customized menus and meal solutions for today’s budget-conscious, and time-starved, consumer.

Beaverton, OR, May 18, 2009 – In response to changes in how busy consumers shop, cook, and dine, Reser’s, a premier manufacturer and distributor of refrigerated food products, today unveiled its new Customer R&D Center. This facility will help foodservice operators and retailers create more appealing menus, leverage the latest flavor trends, delight consumers’ by meeting regional taste preferences, reduce food costs, and meet exacting food safety standards, all while creating easy, wholesome meals for consumers.

According to Barbara Jordan, director of research and development, and head chef, “This is where ideas become a reality. Many retailers are looking for ways to offer a restaurant-like experience in their in-store delis. And many foodservice operators want to entice budget-conscious consumers back into restaurants with unique menu items and greater value.” Jordan continues, “In our R&D Center, we have the tools, culinary expertise, market leadership and passion to help customers achieve these, and other, business goals.”

About The Customer R&D Center

Located within the corporate headquarters in Beaverton, Oregon, the new state-of-the-art R&D center has more than 10,000 square feet of space dedicated to helping customers bring their ideas to life. The Reser’s culinary team works closely with restaurants, universities, hotels, retailers, and national chains to create profitable food programs.

Features that distinguish the R&D center include a development lab that mimics major restaurant chains, bench top product development tools, and common appliances found in most consumers’ homes. Reser’s professional chefs use these top notch tools and facilities to help retail and foodservice customers create customized recipes and products to build consumer loyalty and maximize sales. As an SQF-certified company, Reser’s also provides a deep bench of regulatory, safety and scientific technical resources.

According to Al Reser, chairman, “For more than 60 years, we’ve helped customers innovate and bring valuable new products to market. This flagship facility shows our ongoing commitment to innovation and to helping our valued customers find, and profit from, the next big idea.”

About Reser’s

Headquartered in Beaverton, Oregon, Reser’s has more than 2,000 employees and 1,000,000 square feet of space in 12 production and distribution facilities across the country. The company’s leading brands include Reser’s American Classics™ deli salads, Reser’s Sensational Sides™ side dishes, Baja Café® Mexican Foods and Stonemill Kitchens® premium dips. Reser’s remains a family owned and operated company that is dedicated to creating delicious, wholesome meals that nourish family ties and sustain family traditions. For information, visit www.resers.com