Mrs. Kinser’s Introduces Two New Pimento Cheese Spreads Making This Classic a Contemporary Hit

Beaverton, Ore. May 6, 2008 — In commemoration of the company’s sixtieth anniversary, Mrs. Kinser’s introduces two new flavors of its refrigerated spreads: Mrs. Kinser’s Pimento Cheese with Sharp Cheddar and Mrs. Kinser’s Pimento Cheese with Pepper Jack. New recipes, combined with re-designed packaging, will help retailers boost visibility and consumption of this southern favorite, now enjoyed by people across the country.

According to John McCarthy, senior retail marketing manager, “Spreads are the perfect ‘grab-and-go’ solution for busy shoppers looking for convenient foods for picnics, parties and other special events.”

The Mrs. Kinser’s premium cheese spreads provide retailers the opportunity to meet consumer demand for quick and easy foods that bring families together. These spreads are just part of the newly enhanced and expanded Mrs. Kinser’s line of refrigerated spreads and salads featured in the meat and deli departments. “Today’s time-pressed consumers want homemade-quality foods with the convenience of ready-to-serve packaging,” added McCarthy.

From classic recipes ideal for everyday lunches, to premium recipes perfect for special occasions, Mrs. Kinser’s offers a full line of five pimento cheese varieties. The re-designed packaging pays homage to the company’s celebrated 60-year heritage while also appealing to the next generation of pimento cheese connoisseurs. The new packaging also features side panels that offer consumers a view of the product inside and fun serving suggestions.

Products, Pricing and Availability

Mrs. Kinser’s offers a full line of classic salads and spreads at fine grocers throughout the Southeastern United States. The suggested retail price for a twelve ounce package of the classic pimento cheese spreads is $2.79 and $3.79 for the premium cheese spreads, including the new sharp cheddar and pepper jack products.

Serving Suggestions: Fast, Convenient and Fun Food

Mrs. Kinser’s spreads are perfect for every occasion: picnics, parties and weddings. Spread them on favorite breads, and then add lettuce and a slice of tomato for a quick sandwich on the go. Spread them on crunchy vegetables or crispy crackers for mouthwatering snacks. For an extra special treat, they can be served as toppings on croissants or specialty breads.

About Mrs. Kinser’s

Mrs. Kinser’s has created and delivered the South’s best spreads and salads for 60 years. In 1948, Grace Kinser began making salads for local markets in Knoxville, Tennessee. Soon her delicious creations were in demand all over the South. The business has grown and changed in many ways, but has never lost sight of the most important things: time-honored recipes and an uncompromising commitment to quality. Visit www.MrsKinsers.com.

About Reser’s Fine Foods

In 1950, Mildred and Earl Reser decided to try their hand at making potato salad in quantity. Buying potatoes 50 pounds at a time and doing all the work by hand in the kitchen of their farmhouse, they nurtured “Mrs. Reser’s Salads” step by tiny step, too busy to even think they might be laying the groundwork for an industry giant.

Today, Mildred and Earl’s farmhouse operation is Reser’s Fine Foods, a company recognized as one of the nation’s premier manufacturers and distributors of high-quality refrigerated food products to both the food service and grocery industries.

Mrs. Kinser’s became part of the Reser’s family of quality refrigerated foods in 1999.

Headquartered in Beaverton, Oregon, Reser’s has more than 2,000 employees and 1,000,000 square feet of space in 12 production and distribution facilities across the country. Reser’s remains a family owned and operated company that is dedicated to creating delicious, wholesome meals that nourish family ties and sustain family traditions.